Company Strategic Analysis Essay Example | Topics and Well Written Essays - 1500 words

Company Strategic Analysis - Essay Example Starbucks employed approximately 142,000 employees around the world including 111,000 people from US only, according to the statistics up to 27th September, 2009. (Annual Report, 2009) 2.0 Company Analysis Starbucks is in the Coffeehouse or Coffee Shop Industry. Sometimes, it is said to be in Leisure or Specialty Eatery Industry. The company owned an ROI of 22.80% and net income of 945.60 million USD in 2009. (www.marketwatch.com) Starbucks was ranked as Fortune magazine’s #1 most innovative company in the food services industry in 2001. (Fortune Magazine) The major competitors of Starbucks in the industry are Caribou Coffee, Tully’s, Coffee Bean & Tea Leaf and Java Centrale. (Student Resources) Starbucks is also facing the intense competition of coffee manufacturers such as Kraft and Procter & Gamble and distributers like Nestle. Moreover, the brewing battle with McDonald’s has been intensified in recent years. 2.1 External Environment Starbucks’ external environment can be learned better by analyzing its socioeconomic or macro environment covering political, economical, sociological and technological factors as well as opportunities and threats. Political Because of the growing tensions between the United States and the rest of the world, especially in the Middle East and Southeast Asia, the business environment has been becoming increasingly volatile. In July 2002, Arab students from five states initiated a boycott of American goods and service to the alleged close relationships between the US and Israel. (Fisk, 2002) That movement targeted mainly to Starbucks, Burger King, Coca-Cola and Estee Lauder. Moreover, Starbucks is facing class litigation against it. Economical Unfavorable economic situations in the market can negatively affect consumer spending. (Hill, 2008) Starbucks faced criticism from Non-governmental Organizations urging the company to acquire certified coffee bean to make sure that those coffee beans were grown and marketed under certain economic and social conditions. Trading in countries which were in economic recession such as Switzerland, Germany and Japan made Starbucks experienced sales and revenue declines. Social Social factors can also create opportunities or threats for Starbucks. For example, a regional or global health pandemic, an outbreak of infective diseases, could seriously have effects on Starbucks business. (Annual Report, 2009) But, the company’s willingness to make sure its effects on the environment to be as positive as possible can help in building a good name. Technological The company is dependent on its information technology system to perform functions of operational and management level tasks including supply chain, point-of-sale and other transactions. If failure of its system may occur, there are a lot of delays and losses in sales and business process which will finally drive to reduce the efficiency of the company. The technological advancements such as SAP systems offer Starbucks opportunities in managing and controlling its business processes while an abrupt technological shift or security attacks may play an adverse effect on its information system. Opportunities Opportunities are conditions in the external environment through which a company can get benefits to become more profitable. (Hill, 2008) For Starbucks, new products and services can be

A Study on the Importance of Teaching Empathy in Hong Kong Schools Essay

A Study on the Importance of Teaching Empathy in Hong Kong Schools - Essay Example This essay declares that academicians in most schools believe that student performance in academics and extra curricular activities rely heavily on academic brilliance and intelligent quotient. But studies over the years undertaken in different parts of the world demonstrate that intelligent quotient and academic skills can no longer useful for producing socially responsible citizens. The social skill and humanistic considerations among the students depend, to a great extent, on the degree of empathy they possess and the patience they show in dealing with the mentally oppressed ones. In this context, the present study is relevant to examine the importance of empathy education in Hong Kong. Also the study seeks to measure the relationship between empathy education, social skills and academic performance. This paper makes a conclusion that students become merciless and unkind adults, which ultimately will lead to the development of a society where nobody can have humanitarian considerations. Many studies undertaken across countries have examined and documented the much debated issue of teaching empathy in schools and thereby developing their social skill. The results reveal that empathy is teachable and can be learnt by students. However, educators nowadays focus more on academic content than students’ psychological growth. The result is devastating that schools and colleges develop anti social behaviors of students. This leads many problems arise such as drug abusing, assaulting, sexual offending, etc. Educators neglect the origin of humanistic education. Therefore, it is indispensable to start teaching empathy at school level. At this juncture, the present study is an effort to examine the importance and effectiveness of teaching empathy in Hong Kong schools. This is carried out by studying the impact of teaching empathy on the children from various schools selected at random basis for the purpose of a sample survey. The paper also tries to throw lights on the correlation between empathy and academic outcomes. Research Problem Academicians in most schools believe that student performance in academics and extra curricular activities rely heavily on academic brilliance and intelligent quotient. But studies over the years undertaken in different parts of the world demonstrate that intelligent quotient and academic skills can no longer useful for producing socially responsible citizens. The social skill and humanistic considerations among the students depend, to a great extent, on the degree of empathy they possess and the patience they show in dealing with the mentally oppressed ones. In this context, the present study is relevant to examine the importance of empathy education in Hong Kong. Also the study seeks to

Management Information and Communication System Essay - 1

Management Information and Communication System - Essay Example In order to achieve the constant supply of raw materials and the supply of goods and services to the consumers, a business firm should ensure that their supply chain management systems are effective. In this case, only an effective supply chain management system can enhance the firm’s responsiveness to its customers’ needs and utilisation of its resources. In effect, the supply chain management system enables a firm’s coordination during the processes of planning, production, and logistics with the suppliers. Business Benefits of Supply Chain Management Systems A business should be able to evaluate the status of its supplies and resources while maintaining an inventory system along the supply chain. Bowersox, Closs and Cooper (2010, p. 133) called this visibility, which is the ability of a business to track its resources and inventory along the supply chain while evaluating and managing any information regarding the resources and inventory. In effect, supply chai n management systems benefits a business by using the information in the supply chain to plan against any potential problems along the supply chain. Consequently, the evaluation of these problems enables businesses to manage any potential risks, which enhances the responsiveness of a business towards its consumers’ needs. ... In addition, a business will benefit by planning for the consumers’ constraints such as transportation and storage capacities, raw materials required, and the amount a firm should produce in order to meet the consumers’ demands. Supply Chain Management Systems and Coordination of Planning, Production, and Logistics with Suppliers As earlier indicated, one business benefit of supply chain management systems to a firm is the ability of a firm to remain responsive to its consumers’ demand. In effect, an effective system will enhance a firm’s planning of its production to meet the market demand, which is the process of demand management. Bowersox, Closs and Cooper (2010, p. 133) noted, â€Å"Demand management develops the forecast that drives anticipatory supply chain processes.† The importance of the â€Å"anticipatory supply chain processes† in a business firm is to establish the amount of products to produce and the raw materials required in t he production of the products. In effect, an organisation maintains a steady contact with the suppliers of raw materials based on the firm’s projections and stock available. A supply chain management system enables a business to identify the goods that require production in a firm. In this way, a firm will be able to balance between its ability in terms of resources available and the manufacturing stock. It is important to point out that these resources include the most significant resource of human capital. Bowersox, Closs, and Cooper (2010, p. 135) called this product planning and noted, â€Å"It uses the statement of requirements obtained from demand management in conjunction with

Terrorism Essay Example | Topics and Well Written Essays - 1250 words - 2

Terrorism - Essay Example Analyzing Different Types Of Terrorism Introduction Based on the execution and effects of terrorist behavior, acts of terror do not just happen; they are well thought and planned. All terrorist behavior is based on extremist beliefs and intolerance towards contrasting interests (Martin, 2009). Although almost all acts of terror are based on political motives, extremism is very divergent depending on the belief systems of the concerned terrorists, thus the existence of different types of terrorism. Left-Wing Versus Right-Wing Terrorism In almost all political systems, there are conflicting views on how the system should be run. There are those factions that support the preservation of traditional values, while other factions advocate for new methods of administration. According to Martin (2009), right-wing extremists are those who believe that the values that led to past glory have been eroded by enemy culture. As a result, rightists often use aggressive measures to preserve these cul tures and cement their status. On the other hand, left-wing extremists act aggressively towards establishing a new order by first destroying the current system. Most leftists believe that they have been oppressed by the existing regime, thus the need to create a just and fair regime. Ideally, leftists consider themselves the voice of the oppressed and engage the rightists in aggressive politics in order to establish a new system. Consequently, rightists respond through terrorist violence in an attempt to safeguard the ideals and order of the group. Pitcavage (2001) gives the example of the militia movement, a paramilitary rightist group that arose in the United States during the 1990s. This movement advocated for the right of every individual to own a gun in order to protect themselves from a tyrannical government. The militia movement claimed that the federal government was creating a conspiracy to rob citizens off their rights and exercise more control over them. To this end, the rightist believed that the government through the police unit was creating security incidents and using the same to increase government power over the people. Moreover, the militia believed that the United States government was colluding with the United Nations to establish a tyrannical regime under the â€Å"New World Order.† Generally, the militia movement would act with hostility towards the federal government. The militias would attack U.S military bases believed to be training troops from the United Nations. In addition, the militias would manufacture illegal weapons and use the same to confront federal authorities (Pitcavage, 2001, p. 971). Martin (2009, p. 254) gives the example of the â€Å"Battle of Seattle† that was organized in 1999 by leftists to protest against globalization. The leftist protestors believed that globalization would limit the role played by each culture in the world, thus bringing about anarchy. However, according to Martin (2009, p. 254), left-wing terrorism has been gradually decreasing since the end of Marxism. State Terrorism State terrorism occurs when states decide to act violently towards international or domestic adversaries. In the international arena, a state may choose to use aggression and violence to

Quest for Manhood Malcolm X Essay Example for Free

Quest for Manhood Malcolm X Essay Manhood is when a boy takes the leap from being a child to a true man. People say that leap happens at different times for every boy. People can tell it happens because they stop acting foolishly and deal with matters by themselves. The four stories The Autobiography of Malcolm X, â€Å"The Ethics of Living Jim Crow†, â€Å"The Man Who Killed a Shadow†, and â€Å"Almos’ a Man† all deal with African American boys and them becoming true men. The literature of Richard Wright and Malcolm X illustrate how African American males encountered much difficulty in asserting their manhood while living within the racist society of the 1930’s and 1940’s. Racism denied African American males the opportunity to gain economic power. In â€Å"The Ethics of Living Jim Crow†, the young African American boy gets a job in a factory. He works with white men and wants to learn more. One day he is told that the factory is â€Å"a white man’s work†¦and [he] better watch [him] self! † (241) The white men feel he is threatening their job even though he is just trying to support his family. They threaten him and make him quit his job. Unlike the young boy who already has a job, Malcolm X moves to Boston to search for a new job. During Malcolm X, Malcolm decides his life would be better if he moves in with his sister. He was walking through the city and noticed these people were â€Å"only a big city version of those successful Negro bootblacks and janitors back in Lansing† (42). Janitors and bootblacks were considered successful jobs for African Americans where that job for a white man would be around middle to lower class. Blacks don’t even have a chance at a good job like a lawyer or doctor. â€Å"The Man with a Shadow† is about an African American man growing up in life. He is working as a janitor and his boss has legs spread wide open and her panties showing. He is embarrassed and refuses to clean under her desk. The boss becomes angry and screams, â€Å"‘You’re being paid to clean, You black nigger†Ã¢â‚¬â„¢ (232). The black man feels real embarrassed and gets yelled at for not cleaning the same area again. He feels as if he is being treated like a slave. Also being called the N word is real offensive for African Americans. He has to quit because he accidentally killed the librarian. Economic power is one step in leading men to manhood, but exercising one’s freedom is also an important step. Racism prevented African American males from exercising their autonomy. In â€Å"The Ethics of Living Jim Crow†, the young African American boy has a job and is making a delivery. He is on his back to the store when â€Å"a police car, swerving toward [him], jammed [him] into the curbing† (244). Blacks in this time period were treated unfairly. He is just trying to do his job and even the cops wouldn’t let blacks exercise their own independence. Whites put fear into blacks in all different kinds of settings during this time period, from work places to social settings. During Malcolm X, Malcolm is in a theatre watching a show. When the show started, Malcolm â€Å"was the only Negro in the theatre†¦[and] felt like crawling under a rug† (33). People go to theatres all the time and shouldn’t be forced to feel uncomfortable while in them. Malcolm wants to watch the show, but since the country was so racist and he was the only black, he felt weird and wanted to leave. Later on in the book, Malcolm is thinking about what he wanted to do for his job. â€Å"Lansing certainly had no negro lawyers or doctors,† something he may have wanted to be (38). He wants to be successful in life, but as he recalls there are zero lawyers or doctors in Lansing. This quote shows that because of race alone, blacks can’t use their autonomy and get a job they aspire to be. Finding their independence was hard enough, but trying to protect each other was even harder. Racism would not allow African American males to defend themselves or others. The young boy in â€Å"The Ethics of a Living Jim Crow† is at a store working when an old woman gets beat. â€Å"They would not beat me if I knew enough to keep my mouth shut† even though they beat that old black lady (243). The white workers beat an old black lady for not paying her bill. He could not defend the old lady because he knew the whites would hurt him if I tried to help her. Later on in the story, a security guard slaps a fellow black female employee on the butt. The African American man feels embarrassed for letting his friend get slapped on the butt. The employee who got slapped says, â€Å"‘Don’t worry, you couldn’t help it†Ã¢â‚¬â„¢ (246). This quote shows that blacks had no chance to defend others because if they did, the whites would just beat them even more. The girl knows they can’t do anything about it and tells him not to worry. From white security guards to racist groups such as the KKK, whites could do basically whatever they want to do to blacks at this time. At the very beginning of Malcolm X, the KKK is at Malcolm’s house. They were surrounding the house, â€Å"brandishing their shotguns and rifles† (1). The KKK is around the house with weapons wanting Malcolm’s father to leave town. He had no way to defend himself because they had all weapons. Many people and organizations in town, and even the police are corrupt and don’t like the blacks. Part of being a man is defending others and the whites would not let them do this at this time. The four stories show how black males had different obstacles to overcome in gaining their manhood while living in the racist society during the mid 1900’s. The boys in all the stories had problems they encountered on their way to finding their manhood. They couldn’t gain economic power, exercise their autonomy, or defend themselves and others. The 30’s and 40’s were a bad time for African Americans to live in, but as the years have gone on, minorities have gained more rights in America. With the help of groups such as the NAACP, blacks have more rights than ever. Barack Obama, the United States President and Tiger Woods, the world’s most popular athlete are both examples of how far African Americans have come.

Alternative Drink Industry Analysis Essay Example for Free

Alternative Drink Industry Analysis Essay 1. Do a complete five-forces analysis of competition in the global alternative drink industry, then tell me which of the five competitive forces is strong, weak, and why. Especially in the force of rivalry (one of the 5 forces), you must identify the market size, growth rate, profit margins, what are the main categories in the alternative drink industry, who are the major competitors and their relative sizes, the competition scope, the main competition weapons) 2. Briefly identify 6 to 7 key success factors in the alternative drink industry 3. What are the other economic traits that are outside the industry but still can affect all competitors (for example, overall economy trend, long term innovation, globalization, maturity stage of the industry, relevant legislation, etc. )? Briefly explain how these factors can affect the industry. Notes: 1.   What are the strategically relevant components of the global and U. S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. The strategically relevant components of the global and U. S. beverage industry macro-environment: †¢ Global beverage companies such as Coca Cola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks. †¢ Coca-Cola, PepsiCo, and other beverage companies were intent on expanding the market for alternative beverages by introducing energy drinks, sports drinks, and vitamin drinks in more and more emerging international markets. †¢ Beverage producers had made various attempts at increasing the size of the market for alternative beverages by extending existing product lines and developing altogether new products. †¢ Expanding the market for alternatives beverages and increasing sales and market share, beverage producers also were forced to content with criticism from some that energy drinks, energy shots, and relaxation drinks presented health risks for consumers and that some producers’ strategies promoted reckless behavior, the primary concern of most producers of energy drinks, sports drinks, and vitamin-enhanced beverages was how to best improve their competitive standing in the market place. †¢ Rapid growth in the category, coupled with premium prices and high profit margins made alternative beverages an important part of beverage companies’ lineup of brands. The Alternative Beverage Segment Help Companies to Sustain Volume Growth in Mature Markets Where Consumers Were Reducing Their Consumption of Carbonated Soft Drinks. Also the Alternative Beverage Industry Offered 2. What is competition like in the alternative beverage industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants? Competition from substitutes is substantial. There were many substitutes to alternative beverages such as tea, soft drinks, fruit juices, bottled water and tap water. Even though substitute products had a bigger market share in the US, consumers had tended to buy more alternative beverages. This change in customer preference had weakened the competitive power of substitute beverages. Convenience store, grocery store, and wholesale club buyers had substantial leverage in negotiating pricing and slotting fees with alternative beverage producers because of their large purchases. New brands with low market shares were most vulnerable to buyer leverage since shelf space was limited while top brands such as Red Bull were almost always assured of shelf space. Coca-Cola and PepsiCo were least vulnerable since they offered a wide variety of beverages that convenience stores, grocery stores, and wholesale clubs wished to offer to consumers. As a result of this certain appeal, the two companies’ alternative beverage brands almost always found shelf space in retail stores. The bargaining power and leverage of suppliers was the weakest competitive force. Many suppliers for alternative beverage ingredients and they fight with the others to sell their products. Packaging is readily available from many suppliers and is like a commodity. However, some rare ingredients providers had a moderate amount of leverage in negotiations with energy drink producers. Additionally, the producers of alternative beverages are important customers of suppliers and buy in large quantities. The threat of new brands varies by market maturity of each alternative beverage category. It has low threat for mature categories and moderate to strong in young categories. During the early stages of developing a category, when famous brand leaders had not been established, the threat of entry in alternative beverage categories remained strong. As a result, entrepreneurs launching new beverages with novel formulas or well-developed image campaigns could quickly gain market share among consumers. However, as the category matured, consumer preferences developed and shaped retailers’ purchasing decisions. Once the category had established, its brand leaders, it became much more difficult for new entrants to gain shelf space in convenience stores, supermarkets, and wholesale clubs. Therefore, in 2010, the threat of entry should be lower for all types of alternative beverages except energy shots and relaxation drinks. The competence among sellers of alternative beverage could be considered as the strongest competitive force. Among the sellers of energy drinks and other alternative beverages, competition is so strong and will grow stronger each year. Competition among major brands centers primarily on brand image, an appealing taste, attractive packaging, new product RD, sales promotions and endorsements, and gaining better access to shelf space and strengthening distribution capabilities. As for 2010, there was no evidence of strong price competition in any of the alternative beverage categories, which makes it difficult to argue that competitive rivalry is fierce or brutal. Factors that increase the strength of competitive rivalry included efforts on the part of industry rivals to expand the number and types of alternative beverages in their product lines, low switching costs on the part of consumers, active and aggressive efforts on the part of sellers to establish consumer brand loyalty, and strong emphasis on advertising, sales promotions, and endorsements. MLA Competition in Energy Drinks, Sports Drink, and Vitamin-Enhanced.    28 Sep. 2011. http://www.   Competition in Energy Drinks, Sports Drink, and Vitamin-Enhanced. StudyMode. com. September 28, 2011.

The Four Ethical Paradigms

The Four Ethical Paradigms In Merchants book she describes four ethical paradigms, these are the process that individuals view the environment from their viewpoints. Egocentric, Homocentric, Ecocentric, and Multicultural and Partnership Ethics are 4 different ways to look at the environment and how to use it. Each person takes their own ethical idea for their life in order to justify and improve their position in life. There are several qualities about each ethical system, and as with any idealology there are good and bad ideas. Understanding each one of these positions more in depth will help us better understand each other, and work towards compromises and a common goal, a better life for everyone. The first paradigm is Egocentric Ethic; this is the thought, or view, that you are focused on yourself. You, the individual, are what matters, and what is good for you will be good for the rest of the group or society. This is not a selfish ideology, it is rather a philosophy that treats individuals separate but equal. This was a very prominent viewpoint in western culture during the 17th century; it was the driving force behind early Americans and their corporations. The main goal was to maximize profit from the development of natural resources. This permits an individual to use any natural resource that they wish; so long that it does not negatively affect their neighbors. An example of this would be a dam. A man cannot dam up a river, because this is limiting the use of the river to other people. However, an entrepreneur could build a dam because, the public whose advantage is always to be regarded, would be deprived of the benefit which always attends competition and rivalry. Thi s ethic is a mirror of the Protestant ethic, that any person is responsible for his salvation through good actions. The second paradigm is Homocentric Ethics. This paradigm is based on the good of society. In the 18th and 19th century, Jeremy Bentham and John Stewart Mill created the concept of Utilitarianism, which is to ensure the greatest good for the greatest number of people. They also believed that social good should be maximized and social evil should be minimized. For this reason the Homocentric ethics was born from Utilitarianism. As with Egocentric ethics, Homocentric ethics has religious beginnings. These were founded in Genesis 1 and 2. That God placed man in the Garden of Eden, not as a master but rather, in a spirit of stewardship. An example of homocentric ethics would be the building of dams for water and hydraulic power for cities and states. One such controversy for this was whether or not they should dam the Hetch Hetchy Valley in Yosemite Park as a source of power for the city of San Francisco. The main problem of both Egocentric and Homocentric Ethics is there failure to deter mine what is the greatest good for people. One other ethical system is Ecocentric Ethics. This is based on the idea that all things matter, inanimate objects and livings things, are all giving a value, whatever that may be. This ethical system is partially drawn from ecology, saying that science can no longer be value free; everything must be taken into account. Ecocentric ethics looks to ecology and their beliefs, to resolve ethical dilemmas. The harmony and unity of an ecosystem are the main ideals of this viewpoint; they want everything to be in perfect accord, whatever the costs. All things, including inanimate objects, have a moral considerability (there is a consequence for destroying any item). Modern Ecocentric ethics were first created in the 30s and 40s by Leopold, he changed the role of man to be a plane member of the community, not a conqueror or destroyer but to respect the earth. The roots of these ethics are mostly in holistic (all things are connected) compared to mechanistic and metaphysical ideals. An exampl e of this idealology being used is to restrict the tearing down of forests in order to build a casino, a casino would be most likely appreciated by members of the community, but that does not take in the value of the trees, plants, animals, and other items that would have to be destroyed in order to create the casino. A major reason this is not accepted is because in Western culture we do not place a value on objects that are non-human, but we place a value on them being resources that we can utilize, for the betterment of our society. Deciding when to destroy a resource and when to save one is a major problem for this ideal is a large disagreement in highly developed countries, such as America, because we care more about us and our society, rather then the earth and its value. The fourth and final ethical system is the combination of Multicultural and Partnership Ethics. Multicultural environmental ethics build on the relationship between biological and cultural diversity, humans are not just a species, we have many sub-species as well. The main idea of multicultural ethics is that we all live in one planet and that we are many and also one. They believe that the greater good includes the interest of all living beings. Multicultural ethics are rooted in partnership, which leads to the second half, Partnership ethics. Partnership ethics is the idea of relation, equity between the human and non-human communities, moral consideration for both human and other species, respect for both cultural diversity and bio diversity, inclusion of women, minorities and non-human nature in the code of ethical accountability, an ecologically sound management that is consistent with the continued health of both the human and non-human communities. This is an ethic in which hu mans fulfill their needs and natures needs based on moral consideration for all things. A partnership ethic is grounded in the concept of relation rather than in the ego society or the cosmos. The BP oil spill of 2010 has been recorded as one of the most catastrophic disasters ever. With over 180 million gallons of oil in the Gulf of Mexico, the stakes were high to get it taken care of immediately. In the case of egocentric ethics, it would seem as though there would be virtually no concern for the animals affected. And although there are hundreds of birds and marine life dying and fighting to survive, people would only be concerned with what was directly affecting them. For example, most homeowners that live near the ocean front of Louisiana, Mississippi, Alabama, or Florida, or any place of tourist attraction is going to be greatly affected in profits by this extravagant disaster. But as far as having any concern with the wildlife being affected, they couldnt care less. Homocentric ethics, on the other hand, are concerned with the overall good of the people, rather than the individual. However, there still seems to be little if not any regard for the wildlife and nature that is being affected by the oil spill. A homocentric view would simply look at the amount of jobs ruined, the food and natural resources that were destroyed, peoples way of life as far as where they got that food and how they spent time on the coast for various reasons, and the millions upon millions of dollars that it cost to remove the oil from the Gulf. Ecocentric ethics is a different story altogether. This ethic is concerned with everything on earth, whether it is biotic or abiotic. They would have been devastated at the thought of those thousands of miles of beach and ocean was now toxic with oil. Every rock, blade of grass, animal, and person affected by this tragedy would haunt them. These are the people that would make any effort to rid the gulf of the oil choking our life on earth. They would be concerned with the livelihood of the people who work and live on the gulf. The risen cost of fish and seafood and the availability of the resources needed to those who live there. The last viewpoint is Multicultural and Partnership ethics. They to have this idea that all life matters whether its biotic or abiotic, human or non-human, the only difference is that they believe that we are all different but still one species and should not discriminate against one another just because we are black or white, male or female, human or non-human. Another environmental crisis is happening in China. China currently has the largest population in the world. In the past decade, it has surpassed the United States in the amount of greenhouse gas that is emitted into the air. This problem could continue to get worse as the population grows, more people drive cars than ride bikes, and the Chinese continue to use coal burning power plants. China already has some of the worst air quality and most polluted water systems, this growing greenhouse effect is only worsening they quality of life for China. The egocentric ethic would be much more concerned with this. As far as the health of each individual goes, there is major risk. The individual would try to sustain life any way they could and do what it took to convince others that they are right. The problem would arise, however, that they would not be able to convince enough people to better their life. Homocentric ethics would say that there are major things that need to be done to better the society. Since they are concerned with the population, they would work to make dramatic changes in order to better the health and welfare of the society and themselves. For the ecocentric, they would be greatly concerned, not only for the people, but also for the wildlife and non-living things of the world that could potentially be harmed. The trees and animals that require oxygen are also having to inhale this polluted air, the water that is polluted with garbage, the resources used for the manufacturing of goods, and all other things affected. As for the multicultural and partnership ethics, they again would be equally concerned with all life being affected by the abundance of greenhouse gases being emitted into the atmosphere. However, I think that they are more concerned with the equality of life, meaning that all humans and non humans, men or woman, black or white should be treated the same. With respect and moral concern. I think each paradigm has an intriguing idea behind reasoning, however I would say that Multicultural and Partnership ethics is the best one of the four. Despite the elaborate viewpoint of the ecocentric ethics that everything must be thought of, and is concerned with all things, I feel that the multicultural sense is much more down to earth per say. Although the multicultural ethic is concerned more with equality, they are still part of this idea that all earth is important and holds meaning in the world. I totally believe in equality and the idea that we are all different and yet of the same species and should therefore respect one another as so without the discrimination of another due to the difference in skin color or gender. Each different paradigm indeed has significance and could hold success to some degree, however, I feel that multicultural and partnership ethic would have the best interest and most effect idea of life and how it should be looked at.